Event Details

SOCIAL MEDIA & WORK - VIABILITY & LIABILITY

Employers cannot ignore social media.  Indeed, social media can provide rewards to employers who use it skillfully and thoughtfully.

But like all good things, the use of social media involves certain legal and business risks.  The key for employers is to develop policies and practices to maximize the rewards and minimize the risks.   And that will be the focus of this seminar:

Key issues to be addressed in the seminar:

1. What are the key elements of a social media policy?  For example, what rules apply to professional social media?  Personal social media?  Both?
2. How can employers use social media to recruit talent?
3. When and how can social media help screen our candidates who would create legal or business risk for the employer if employed?
4. How should an employer craft its social media policy to maximize the likelihood that it may take adverse action in response to discriminatory, harassing and other troublesome posts by an employee?
5. When is social media activity protected from adverse action, even if disparaging of the employer?
6. What special rules apply to investigations of social media activity?
7. And how does cybersecurity relate to social media?

Join us for these and other issues. The program will discuss legal issues in the context of various scenarios.

Learning objectives:

1. Understand the laws which impact social media communications and employer regulation
2. Be able to use social media to advance business objectives, including hiring talent
3. Understand the risk analysis in taking adverse action against an applicant or employee for social media posts contrary to an employer’s policies or best interests

Speaker:  Johnathan Segal, Esq., Duane Morris Institute